4.0 Market Analysis Summary
The Christian market has been expanding exponentially with advances in technology. The critical component to our entrance into the market is the approval and support from various Christian Organizations and Churches. Our primary target markets include these five areas:
Planned Annual Market Analysis
| Customers | Christian: Church/Ministry/Business/School | General Christian Public
| Growth | 32% | 68%
| | 2001 | 1,920 | 4,080
| | 2002 | 6,382 | 13,618
| | 2003 | 21,512 | 45,716
| | 2004 | 58,355 | 124,006
| |
4.1 Market Needs
Praize.com strives to meet the demands of modern Christians. In order to gain recognition for our site efforts, we have created and maintained a website which is well worthy of attention.
4.2 Market Growth
Primary growth was limited to match the supporting infrastructure allowing Praize to maintain a debt-free expansion phase. With all key elements now in place, the focus has been redefined to produce increased revenue and market share.
Praize.com has statistics to show its current rank and growth over the past two years as follows:
*based on Alexa.com Stats
Traffic Comparisons to other websites
*based on Alexa.com Stats
4.3 Industry Analysis
The website industry is exploding. Growth is without boundaries. The basis of these statements are generally accepted and easily proven by the widespread increase in computer and Internet use throughout the majority of North American households. Praize.com has targeted a market which is increasing beyond all expectations and requires only to be tapped into in providing Christians with what they invariably seek; excellent Christian content and community.
4.4 Main Competitors
Praize.com has managed to secure a position in the top destination sites dedicated to the Christian Community. Two years of continuous evolution has lead to a consistent growth in viewers and membership numbers. Overcoming the disadvantage of not being first into the market, our company has achieved a remarkable position compared to its peers which have enjoyed a strong presence for the last 6-7 years.
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